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The Frozen Rose: Originality and Glamour for Sant Jordi

Fashion 13/04/2010

Nice Projects, the division focused on innovation and ice design within the company Hielos Torné y Cia, has come up with the most original and exclusive way to celebrate this upcoming Mother's Day or Sant Jordi: the surprising Rosa Helada (Frozen Rose), that this year can be purchased by Internet, thus liberating clients from having to travel anywhere.

Stunning and pretty, the Rosa Helada is a lovely natural red rose that comes encased inside a completely transparent and stunningly beautiful block of ice, some 23cm tall and 7cm wide. The original Rosa Helada is presented in an elegant and modern case designed especially for the occasion.

The case contains: a Porex box for protection and to maintain the temperature, the block of ice with the frozen rose, a transparent fibreglass support for the melting process (they recommend you empty it every 2 hours) and a box with dry ice to keep everything cold, thereby guaranteeing that the present reaches its destination in perfect condition.

It is a magnificent way to surprise your loved ones for any special occasion the year may bring: Valentine's Day, anniversaries, Sant Jordi, etc. It also constitutes an exclusive decorative element for restaurants or a way to decorate all manner of company events. For this reason, the Internet sales and home delivery services will be available all year round. The purchase must be realised at least three days before it is to be given away, via www.nice-projects.com or www.rosahelada.com, or directly from the Mercabarna grounds, home to the Nice Projects headquarters.