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Roca Madrid Gallery

Gallery

Madrid Rock Gallery is the second space rock opened in Europe. The capital is conceived of as a social meeting point and cultural.

With the values ​​that have always accompanied the actions of Rock, the new Gallery is a faithful exponent of design, innovation, leadership, sustainability and welfare that transmits the multinational firm.

Rock Gallery in Madrid, designed by the prestigious Estudio Lamela, visitors will have a unique brand experience and enjoy cultural events such as conferences, debates and exhibitions on such important issues as sustainability, innovation and architecture as well as power see some of the most emblematic of the brand.

The opening ceremony was attended by Carlos Lamela, Architect and project leader Miguel Angel Munar and Xavier Torras, among other directors of Roca. "For Roca, Madrid is a strategic city on the national and global market, so having this open space here in the city is a very important step. With Roca Madrid Gallery we are closer to our national distributors and therefore, our consumers. Rock Gallery in Madrid, as in the rest of Rock Gallery, our brand values ​​are transmitted through experience in a unique and sleek design, "said Miguel Angel Munar, Senior Managing Director Roca Bathroom Products Division.

The Madrid Rock Gallery is located on Calle Jose Abascal 57, is spread over 2 floors and has more than 1.200m2. Rock Gallery is a showcase of luxury open to the city. "The facade has three major elements that invite to come and will not go unnoticed in the eyes of pedestrians. The first is the window that has a great heart of almost 4 meters high, built for the 3212 inauguration with small white porcelain hangers and with an exposure of five W + W, the second is the continuous projection of Rituals and the third the frieze of the renowned sculptor Subirachs. These three elements, along with an airy interior and atmosphere are the bedrock futuristic Gallery a unique place in the city, "said Carlos Lamela, project manager.

The interior is a unique, interactive space, equipped with innovative techniques and tools that allow visitors to interact with the building and live the brand experience. The Madrid Gallery Roca concentrated essence of Rock: the values ​​of the brand, its history, evolution, milestones and a selection of products that reflects the main values ​​that works Roca as the commitment to saving water and sustainability, innovation and design.

In the coming months, the bedrock Gallery will host temporary exhibitions free. "Constructing the City" (an example of the European Prize for Contemporary Architecture Mies van der Rohe), "Aral. The sea lost "(curated by Isabel Coixet, director of the documentary titled) or" The Bath, a historical retrospective "(which traces the evolution of bathroom space and its importance to society), are examples.

The Rock Gallery is a comprehensive proposal Roca, who has the desire to create unique spaces for cities that host them. Currently, Rock has the Barcelona Roca Roca Madrid Gallery and the Gallery. In this 2011 Rock has planned to open two more Gallery in Lisbon (May) and London (September).

http://www.es.roca.com/roca-madrid-gallery