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Tommy Hilfiger and Milla Jovovich Join in the Fight Against Breast Cancer

18/03/2010 FASHION

The famous American fashion designer Tommy Hilfiger, with the help of model and actress Milla Jovovich, has designed what will be his fourth bag to benefit Breast Health International, an association that aims to fight against breast cancer.

Besides lending his image to the project, Milla Jovovich has collaborated in the design of the new bag for the firm, which will be sold as limited edition. It will cost € 279 and 50% of the profits will go to the research project Fund for Living, an initiative of the NGOBreast Health International to fight against breast cancer and help those affected and their families. The program also helps cover small but essential needs such as health insurance to help the affected return to normal life after the disease.

Even the famous model and photographer Helena Christensen, who was ambassador to the previous edition of this project, wanted to participate again in photographing the images of the campaign starring Milla Jovovich, who will act as an ambassador for the firm over several visits Europe.

Today, Thursday March 18, 2010 at 18:00 h, Milla Jovovich will visit The English Court of Paseo de la Castellana in Madrid to launch the charity bag designed by Tommy Hilfiger. The event is presented by Jorge Fernandez where the model and actress will answer questions and make a photocall as an ambassador for the cause.

Starting today, the bag will be sold at stores that Tommy Hilfiger has throughout Europe, including Madrid and Barcelona, plus a selection of centers of the English Court of our country.